Managed Digital Marketing · DeLand, FloridaGreene Realty of Florida
- Industry
- Real estate agency
- Based in
- DeLand, Florida
- Channels
- Instagram, Facebook
- Built on
- WordPress, listings feed
A brokerage runs on its listings and the people who sell them. Greene Realty’s feed has both: every new listing and sale posted within 48 hours, and the agents on camera, playing Property Roulette. 191,200 people reached in seventeen months.
Website, hosting & care
Buyers open listings on their phones, several in a row, and move on from any that hesitate. We built Greene Realty's site on WordPress with the listings feed connected, so a property is online as soon as it lists, and we keep it on a care plan. We built its sister site, Greene Property Management, too.
The listings feed, connected
Properties come onto the site from the listings feed we set up, so a new listing is on the website as soon as it is on the market, with its photographs and its agent.
Built for buyers on phones
A listing is opened on a phone, several in a row. The site is built so each one is a page worth staying on: the photographs first, the facts beside them, the agent a tap away.
On a care plan
WordPress, the theme and the plugins, including the ones that carry the feed, are kept up to date by us, with hours in the plan each month for whatever the agency needs.
Hosted on Kinsta
Hosting is on Kinsta, where we are an Agency Partner: Google Cloud servers, Cloudflare's network in front, and a backup taken every day.
If you’re in real estate and need to take control of your marketing, let’s talk.
Get in touch with Sebenza Online today for a free 15-minute consult about Managed Digital Marketing: your in-house marketing team, from the content to the ads.
Book a free 15-minute consult
Organic social
A plan, a filming day, a month of posts.
A plan every month
Eight pieces, planned in advance and signed off by the office before anything is filmed: trends worth joining, the odd sketch, and a piece that explains the market.
A filming day with the agents
Our videographer comes to the office with the kit and shoots the plan in a morning. The agents are the content: people buy houses from people they have seen.
Every listing, within 48 hours
We are alerted automatically when a property lists or sells, and the post is up within 48 hours: about 20 new listings and recent sales a month. A tool of our own turns the Zillow photos into a video for Instagram and Facebook, and the agent is tagged so their following sees it too.
Edited, captioned, scheduled
Every piece is cut, captioned and scheduled by us, and we sit down with the office every month to look at what worked and plan the next.