Paid media · Google AdsSandcastle Home Care
- Industry
- In-home care for seniors and adults with disabilities
- Based in
- Orlando, Florida
- With us
- Google Ads
When a parent can't manage alone any more, the family calls whoever they find first. Sandcastle Home Care, one of Florida's largest in-home care providers, runs Google Ads built to win those searches without overpaying for them, and they bring in 60 enquiries a month, most of them phone calls.
What we didBuilt for the phone call.
Senior and elder care, first
The campaigns focus on care for seniors and the elderly, and on the “near me” searches of families close to one of Sandcastle's seven offices.
Built for the phone
Most families want to talk to someone, so the ads lead with the number, and every call is counted: from the ads, from the website, and to both the local and the toll-free line.
Seven offices on the map
Families who ask Google for directions to an office are counted too.
Forms for the rest
For those who would rather write, the contact and lead forms are tracked as well.
Where they show upWhere families start.
Across Central and North Florida, Sandcastle's ads meet the families searching for senior home care, and no bid is higher than the search is worth: the budget goes to the searches that bring in calls.
- senior home care
- senior care service
- senior respite care near me
- in home companion care
- home elder care services
An illustration. The searches and the ads are from the account; the competitors are placeholders.
The people families call.
Photographs: Sandcastle Home Care.
Results
If you’re in home care and need to take control of your paid media, let’s talk.
Get in touch with Sebenza Online today for a free 15-minute consult about Managed Paid Media: Google and Meta ads run by one team, and reported against what they bring in.
Book a free 15-minute consult
