Sea Weeds Boutique
- Industry
- Women's fashion, online and in store
- Based in
- Constantia, Cape Town
- Built on
- WordPress, WooCommerce
- With us
- Meta ads, Website, hosting & care

A boutique sells on what's new, and its customers see it first on their phones. We run Sea Weeds' Meta ads: a campaign for every label, from Joseph Ribkoff to Iconique, and short bursts that fill the shop floor. The Constantia reopening alone reached 155,000 people.
Meta ads
A campaign for every label.
Always-on sales
Always-on sales campaigns for the boutique's range, rebuilt every season for spring and summer and again for winter. Most of the budget lives here, and it answers to one number: online orders.
A campaign per label
Labels like Joseph Ribkoff, Lulalife and Iconique each run as their own ad set, in feed images and carousels, so spend can follow whatever is selling.
Fill the shop floor
In-store sales and the Constantia reopening ran as short bursts built for reach. The reopening alone reached 155,000 people.
Reported against revenue
A dashboard every month, with spend, sales and return side by side, so the budget goes where the orders are.








Pictures: Sea Weeds Boutique, from seaweeds.co.za.
Website, hosting & care
A boutique's customers see new stock and want it that evening, on their phones. We built Sea Weeds' womenswear store for its shop in Constantia Village on WooCommerce, and keep it on a care plan.
Built on WooCommerce
The boutique's range online and in step with the shop floor: products, sizes, stock, the cart and the checkout, on WordPress and WooCommerce.

On a care plan
WordPress, the theme, WooCommerce and the payment plugins are kept up to date by us, with hours in the plan each month and hack remediation if it is ever needed.
Hosted on Kinsta
Hosting is on Kinsta, where we are an Agency Partner: Google Cloud servers, Cloudflare's network in front, and a backup taken every day.
If you’re in fashion retail and need to take control of your paid media, let’s talk.
Get in touch with Sebenza Online today for a free 15-minute consult about Managed Paid Media: Google and Meta ads run by one team, and reported against what they bring in.
Book a free 15-minute consult
Meta ads, web design, hosting & care · Constantia, Cape Town
The campaign
Results
