Paid media · Google AdsLIT Solutions
- Industry
- Custom solar PV for business
- Based in
- Durban, South Africa
LIT Solutions’ ads used to bring in job seekers and small home systems. We rebuilt their Google Ads around the searches commercial buyers make, and they now bring in 30+ qualified leads a month: large agricultural, industrial and commercial solar projects, exactly the work LIT is built for.*
What we didGoogle Ads, aimed at bigger jobs.
Tracking first
Conversion tracking rebuilt before a cent moved, WhatsApp included, so the account learns from real enquiries. You cannot optimise against numbers you do not trust.
Intent, not volume
Campaigns built around what commercial buyers type when they are ready to buy, as an official Google Partner agency.
WhatsApp as the front door
Plenty of buyers would rather message than fill in a form, so the ads offer WhatsApp straight away. More than half of all leads now start there.
Monthly, against pipeline
One report a month showing where the budget went and what came back. No impression counts dressed up as results.
Where they show upWhere commercial solar gets bought.
From solar EPC companies to large-scale installations, LIT Solutions shows up strongly for every search a commercial buyer makes.
- solar epc companies
- commercial solar panel system
- large scale solar installation
- solar epc contractors
- solar system for business
- local solar panel companies
An illustration. The searches and the ads are from the account; the competitors are placeholders.
Results
If you’re in commercial solar and need to take control of your paid media, let’s talk.
Get in touch with Sebenza Online today for a free 15-minute consult about Managed Paid Media: Google and Meta ads run by one team, and reported against what they bring in.
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